For this creative endeavor, we found inspiration in the passion-fueled project — Automobilisti. Much like the project itself, which stands as a haven for automotive enthusiasts, our goal was to build a brand identity that serves as both a tribute and a sanctuary for those who live and breathe the art of motoring.
By channeling Automobilisti’s dedication, spirit, and sense of excitement, we developed a visual identity that not only tells compelling stories but also captures the same unwavering passion and pursuit of excellence that define the brand at its core.
Designer: Christian Chrastev
The Visual Identity
Color Palette
This carefully curated palette not only ensures visual cohesion across digital and physical platforms but also communicates the brand’s essence — refined yet bold, classic yet forward-thinking.
By integrating Automobilisti’s spirit of dedication and excitement into its branding, we created a visual identity that doesn’t just tell stories — it lives them. The result is a cohesive brand experience that resonates with deep passion, a commitment to excellence, and a love for everything automotive.
Content Campaign
The content campaign was crafted to bring the Automobilisti brand to life through storytelling. Centered around themes of passion, heritage, and design, the campaign featured a mix of short films, editorial-style photography, and behind-the-scenes narratives. Each piece was designed to celebrate the people, machines, and moments that define the automotive world — turning every post into a story and every story into an experience. The result was a visually rich, emotionally driven campaign that deepened engagement and reinforced the brand’s identity as a cultural voice in the automotive space.
