Visual Identity
Overview
Drag Bicycles® redefine the ride, empowering cyclists to conquer every mile with grace and preci-sion. Join us as we embark on a journey of style, innovation, and unparalleled performance. Where every ride is an adventure in excellence.
Effective positioning highlights the product's key benefits, differentiates it from competitors, and aligns with customer needs and preferences. This strategic approach helps build a strong brand identity, improves market visibility, and drives customer loyalty.
Collaborating with the team at the factory we spent days talking about their flagships. This was a key factor to understand the products and how to produce the Brand Awareness Campaign.
Product Positioning
THE CELERRA
At Amok, we developed a consistent visual and verbal language—including logo design, color palette, and tone of voice—that aligned with their core values and business goals. Simultaneously, we positioned the brand to stand out in a competitive landscape by defining a clear value proposition and messaging that resonated with their target audience. The result was a strong, cohesive brand presence that not only attracted attention but also built lasting trust with their customers.
Brand Presentation and Positioning
We crafted
a bold identity and visual language that differentiated their flagship models in a crowded market, giving them a voice as confident as their ride. Through high-impact production, dynamic imagery and targeted campaign assets, we built brand awareness that resonated with enthusiasts and new-riders alike.
On the conversion front, we engineered a unified funnel: from pre-launch teasers to full rollout campaigns, every asset was aligned to drive action. By synchronising messaging, visuals and distribution channels, we turned interest into commitment.
For content distribution, we deployed a multi-platform strategy: hero shoots, motion sequences, user-generated content, social teasers, and amplifier collaborations. The result: more visibility, more engaged audiences, and a stronger brand that rides beyond the sale.