Mercedes Benz - X Class

Branding Campaign with Sebastian Steudtner & Mercedes Benz

Brand Essence

& Personality

Sebastian Steudtner, the renowned professional big wave surfer, embodies the spirit of adventure and excellence that perfectly aligns with the ethos of Mercedes-Benz. During our collaborative project, we had the incredible opportunity to capture stunning visuals that seamlessly blend the raw power of the ocean with the refined elegance of Mercedes-Benz X-class. The campaign not only showcased Steudtner's remarkable talent and fearless pursuit of the extraordinary but also highlight the brand's commitment to pushing boundaries and redefining limits.

The campaign not only showcased Steudtner's remarkable talent and fearless pursuit of the extraordinary but also highlight the brand's commitment to pushing boundaries and redefining limits. Our campaign imagery reflects the synergy between Steudt-ner's dynamic energy and Mercedes-Benz's legacy of innovation, luxury, and performance, creating a compelling narrative that resonates with more audiences and elevates the brand's identity.

The Visual Symphony

of Synapse

The SS logo is a distinctive and innovative design that visually encapsulates the essence of the energy.

Inspired by surf boards, a foundational element in big wave surfing, the logo cleverly integrates these elements to form the shape of an "S." This design choice reflects his deep connection to the world of surfing, symbolizing the harmony between the sport and innovation.